The Workshop Upstairs

Creative Direction

Branding

Strategy

Film

THE WORKSHOP

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WHERE IT BEGINS

THE WORKSHOP

WHERE IT BEGINS

THE WORKSHOP

WHERE IT BEGINS

What started two decades ago designing mythical & fantastical toys in a room Upstairs, became a creative studio designing brands from idea to artifact.

Astor & Lens
Aevrine
Maison Serrelle
Woodrose & Woad
Arqeris
Astor & Lens
Aevrine
Maison Serrelle
Woodrose & Woad
Arqeris
Astor & Lens
Aevrine
Maison Serrelle
Woodrose & Woad
Arqeris

Creative Direction

Strategy

Branding

Film

Creative Direction

Strategy

Branding

Film

Meet the three occupants

Profile photo in colourProfile photo in black and white
Ihabe
Strategy & Story
Ihabe leads strategy and creative direction. The brands that come out of The Workshop are shaped by the questions he asks at the start of every engagement.
Profile photo in colourProfile photo in black and white
Soundous
Design & Illustration
Soundous is The Workshop's designer. She turns strategy into something you can recognise across every surface, a logo, a colour, a typography system, a feed.
Profile photo in colourProfile photo in black and white
Ryme
Film & Post-Production
Ryme handles film. Editing, post-production, the way a brand moves on screen. If The Workshop makes something with motion, it goes through her.

operating in a room on the third floor that grew bigger than itself.

Creative Direction

Strategy

Branding

Film

THE ARCHIVE

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INSIDE THE TOME

THE ARCHIVE

INSIDE THE TOME

THE ARCHIVE

INSIDE THE TOME

Five we would like you to see.

THE CRAFT

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INTENTION THE MOTHER OF ALL

THE CRAFT

INTENTION THE MOTHER OF ALL

Strategy

Identity

Story

Presence

Strategy

Identity

Story

Presence

Strategy

Identity

Story

Presence

01

Strategy

The thinking before the making. * Positioning, voice, and tone * Brand architecture * Brand consultations

02

Identity

The visual system your brand lives inside. * Logo design, visual identity and colour systems * Typography and custom typefaces

03

Story

Words that weave the story of your brand. * Brand narratives * Pitch deck design

04

Presence

When your brand leaves upstairs to meet the world. * Web design * SMM (LinkedIn, YouTube, Instagram) * Photo * Film, video, and post-production

Strategy

The thinking before the making. * Positioning, voice, and tone * Brand architecture * Brand consultations

Identity

The visual system your brand lives inside. * Logo design, visual identity and colour systems * Typography and custom typefaces

Story

Words that weave the story of your brand. * Brand narratives * Pitch deck design

Presence

When your brand leaves upstairs to meet the world. * Web design * SMM (LinkedIn, YouTube, Instagram) * Photo * Film, video, and post-production

Strategy

The thinking before the making. * Positioning, voice, and tone * Brand architecture * Brand consultations

Identity

The visual system your brand lives inside. * Logo design, visual identity and colour systems * Typography and custom typefaces

Story

Words that weave the story of your brand. * Brand narratives * Pitch deck design

Presence

When your brand leaves upstairs to meet the world. * Web design * SMM (LinkedIn, YouTube, Instagram) * Photo * Film, video, and post-production

THE PROCESS

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I.V.S.S.D.

THE PROCESS

I.V.S.S.D.

THE PROCESS

I.V.S.S.D.

THE TESTIMONIAL

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THOSE THAT CAME BEFORE YOU

THE TESTIMONIAL

THOSE THAT CAME BEFORE YOU

THE TESTIMONIAL

THOSE THAT CAME BEFORE YOU

"The Workshop Upstairs built our brand from the ground up and has been our partner since day one. The work goes deeper than design, it's strategic, ongoing, and shows up in how Erik Ventures talks about itself everywhere now. Ihabe personally handles our LinkedIn presence, and the growth has been steady and real."

Red Woman

Erik Åkesson

Author, Founder, Investor, Erik Ventures

"The Workshop Upstairs helped us with something that was more complicated than just improving the design. We needed Finnblue and GoMed to have their own voices, even though they are connected by the same bigger purpose. Through the GoMed social media audit and the deeper brand work for Finnblue, they helped us think through what each company should sound like and how it should show up. The result is that both brands feel clearer, more intentional, and more distinct."

Man B&W

Eric Baumgardner

CEO, Finnblue Technologies

“It’s been a great collaboration with The Workshop Upstairs on communicating our company’s essence to international clients. They brought to our networks the core business of the company on both deck and social media presence.”

Director of Norse Key Studios

Maria Kivinen

Director, Norse Key Studios Ltd.

"Accounting firms aren't supposed to have personality. Ours does now. TWU rebuilt how we look online — the brand, the newsletter, the LinkedIn presence — and the change is visible to anyone who finds us. Our followers know we're a company, not a commodity."

Woman Laughing

Kimmo Lähti

CEO, TalousAvain

THE CALL

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KNOCK AT THE DOOR

THE CALL

KNOCK AT THE DOOR

THE CALL

KNOCK AT THE DOOR

Man Back Pose
Woman
Woman

What if your brand was made like furniture used to be? Woven like rugs used to be? Brewed like coffee used to be? By hand. By people who care about the joinery. 

What if your brand was made like furniture used to be? Woven like rugs used to be? Brewed like coffee used to be? By hand. By people who care about the joinery. 

What if your brand was made like furniture used to be? Woven like rugs used to be? Brewed like coffee used to be? By hand. By people who care about the joinery. 

That's what we do here. Three of us, one Workshop, every brand woven like it's meant to last. The Door is slightly ajar...

That's what we do here. Three of us, one Workshop, every brand woven like it's meant to last. The Door is slightly ajar...